IOS 5 seems to be where the problem started or was first noticed. I am not going to go into details, just going to tell you how to fix video and pictures that get imported into windows upside down.
A lot of people might want to blame windows for this problem, sorry guys or gals, Apple chose to not rotate the pictures and instead add code to the exif information. So here is the simple fix, when you take a video or picture, simply make sure your volume buttons are down. I know this might seem strange, but it is the correct fix.

You can send the picture directly from your iphone and at that time your iphone will fix the photo, but if you use the import feature from your phone into windows, you will have to manually rotate the pictures unless you take the picture with the buttons down!

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